Revenue & Orders
Net Revenue (YTD)
149,1 M kr
▲ 11.4% YoY
Orders
63 420
▲ 8.2% YoY
Avg Order Value
2 352 kr
▲ 3.0% YoY
Conversion Rate
3.28%
▼ 0.14 pp YoY
Revenue & Orders — Last 6 Months
Traffic by Channel
Direct 34%Organic 27%Paid Search 18%Email 12%Social 9%
Conversion Funnel
Cart-to-checkout drop-off improved 4.6 pp after the redesigned mini-cart launch in February. Checkout-to-purchase remains the weakest step — Klarna eligibility errors account for ~1,900 lost orders / month.
Category Performance
| Category | Revenue | Orders | AOV | Return Rate | YoY |
|---|---|---|---|---|---|
| Cookware | 42 800 000 kr | 18 240 | 2 346 kr | 4.1% | ▲ 12.8% |
| Glassware | 26 100 000 kr | 14 920 | 1 749 kr | 3.6% | ▲ 9.4% |
| Tableware | 22 540 000 kr | 12 080 | 1 866 kr | 5.2% | ▲ 4.1% |
| Kitchen Tools | 18 960 000 kr | 9 240 | 2 052 kr | 3.9% | ▼ 1.8% |
| Home & Decor | 15 300 000 kr | 5 620 | 2 723 kr | 6.8% | ▲ 6.2% |
| Coffee & Tea | 12 400 000 kr | 3 320 | 3 735 kr | 2.4% | ▲ 22.6% |